Leader Price Casino Aldi

Leader Price Casino Aldi 4,6/5 8122 votes
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This is because Casino is selling 567 Leader Price stores in France to Aldi out of an existing network of 656 stores. The stores that are not sold will be operated as Casino's franchises. Casino also needs to stay brand owner to continue producing Leader Price-branded food products and distribute them within its own network. PARIS (Reuters) - Debt-laden French retailer Casino has agreed to sell 567 Leader Price stores in France, plus three warehouses, to German discount rival Aldi in a deal with an enterprise. French retailer Casino has announced that it has completed the sale of 545 Leader Price stores in France, two Casino supermarkets, and three warehouses to Aldi France for €717 million.

A Leader Price store. (Illustration) - MEIGNEUX / SIPA

The 700 Leader Price stores are still for sale. And contrary to what was announced in January, the Aldi chain is not the only one interested in this acquisition, according to information from Business Insider.

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In September 2019, the German hard discounter entered into exclusive negotiations with Casino for the takeover of the Leader Price supermarket park. The amount of the transaction was estimated at more than 400 million euros at the time. In January, we learned that the two parties had agreed on an amount of 750 million.

Objective: to go beyond Lidl

The Casino group would now have more choices to sell Leader Price, which it became owner in 1997. Since December 2019, other players have 'shown interest' in the store base and 'have had access to information from disposal, ”says Business Insider . Aldi and Casino are still in negotiations.

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A decision could also fall within a few weeks. The expectation comes from 'the complexity [of the file] linked to the different statuses of the 700 Leader Price stores'. If Aldi, which has around 900 points of sale in France, concludes this purchase, it could catch up with Lidl, its competitor. In 2019, the German distributor's market share represented 2.4% compared to 5.9% for Lidl, which has 1,500 stores in the territory.

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No, this video does not show a crowd in front of a supermarket in Germany because of the coronavirus

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